Timeless Beauty: Beauty Maintenance Trends for Women Over 40 in 2024

In an era where self-care and wellness have become paramount, women over 40 are redefining beauty standards by embracing their age with confidence and grace. With advancements in beauty treatments and an increasing awareness of holistic wellness, maintaining a youthful appearance has never been more accessible or empowering. In 2024, our stylists at VIMA SALON are witnessing a surge in mature-aged women seeking transformative beauty treatments tailored to their unique needs.

One of the most notable trends in beauty maintenance for women over 40 is the emphasis on holistic approaches that prioritize long-term results over quick fixes. Maria Mangiapia, founder and stylist at VIMA SALON, observes, "We've noticed a significant shift in our clientele. Our [female] clients are increasingly interested in treatments that enhance their natural beauty while promoting overall wellness."

See above: VIMA SALON Co-founder and Stylist, Vincenzo “Enzo” DiMartino styling a blowout on his client.

Haircare remains a cornerstone of beauty maintenance, with women opting for treatments that nourish and revitalize their locks. Our most sought after treatment at VIMA SALON for women experiencing hair thinning or hair loss due to menopause, aging, etc. is the Follicle Filler Treatment. This treatment combines the benefits Collagen, Biotin, and Hyluronic Acid with blends of Amino Acids to restore the cellular connectivity in the hair cortex. As mentioned in our previous blog post Embracing Effortless Elegance: The Rise of Semi-Permanent Beauty in 2024, 2024 beauty trends lean towards low-maintenance styles that embrace natural texture and movement. Maria explains, "Many of our clients are choosing softer, more effortless hairstyles that require minimal styling. This allows them to embrace their natural hair while still looking polished and sophisticated." The Follicle Filler Treatment is designed for all hair types, whether your hair is grey, curly, or over-processed, it gives you instant shine and strength to enhance the beauty of your natural hair.

See above: Classic lash extensions meticulously applied by VIMA SALON lash artist, Mia, to the natural lashes to give a lifted and natural appearance.

Lash treatments have also gained popularity among our female clients seeking to enhance their natural beauty effortlessly. Eyelash extensions and lifts provide a subtle yet impactful way to define the eyes and create a youthful appearance. VIMA SALON’s Lash Artist, Mia, notes, "Lash treatments have become a staple for many of our clients. They love how it opens up their eyes and gives them a fresh, well-rested look without the need for mascara or makeup."

The rise of these beauty maintenance trends among mature-aged women reflects a broader cultural shift towards embracing aging with confidence and embracing self-care as a form of empowerment. At VIMA SALON, we believe that beauty is not about conforming to social standards of youthfulness. It's about feeling confident and comfortable in your own skin, at any age.

VIMA SALON's commitment to providing personalized beauty solutions for women of all ages is evident in our tailored approach to client consultations and treatments. Enzo, co-founder and stylist of VIMA SALON, explains that, "We take the time to understand each client's unique needs and concerns. Whether it's customizing a hair color formula or recommending a spray tan from one of our spray tan artists, our goal is to help them look and feel their best."

As women over 40 continue to prioritize self-care and well-being, luxury salons like VIMA SALON are poised to meet their evolving needs with innovative treatments and personalized service.

In closing, beauty maintenance for women over 40 in 2024 is characterized by a shift towards holistic approaches that prioritize long-term results and overall well-being. From haircare to skincare and lash treatments, women are embracing transformative beauty treatments that enhance their natural features and boost their confidence. With VIMA SALON leading the way as an award-winning and innovative salon in Connecticut, the future of beauty for our clients over 40 is bright, empowering, and timeless.