Shoreline of Branford, CT — Home to VIMA Salon!

There’s something undeniably magical about summer in New England. The scent of salt in the air, quaint coastal towns buzzing with energy, and the perfect blend of classic charm and modern trends all set the tone for a beautiful season. And with Summer 2025 in full swing, fashion and beauty lovers are embracing elevated, effortless styles that feel both fresh and timeless.

Fashion: Classic Meets Contemporary

**WOMEN’S FASHION**

This year, New England style is all about **polished ease**. Think relaxed silhouettes, breathable fabrics, and nostalgic nods to coastal prep. Linen continues to reign supreme—especially in the form of matching two-piece sets and oversized button-downs. We're also seeing a lot of **soft neutrals** (cream, sand, oat) paired with **accents of marine blue, sun-faded coral, and buttery yellow**.

Midi dresses are everywhere, particularly styles with smocked bodices, eyelet details, and asymmetrical hems. On chillier evenings by the water, lightweight knit sets and updated versions of the classic Breton stripe make for the perfect layering pieces. Accessories are minimal but intentional—woven raffia bags, pearl-detailed jewelry, oversized sunglasses, and retro sun hats complete the look. Footwear is casual chic: leather slides, platform espadrilles, and vintage sneakers make it easy to go from beach to dinner.

Beauty: Glowing & Effortless

The biggest beauty trend of Summer 2025? Healthy, glowing skin. Gone are the days of heavy contour and ultra-matte finishes. Instead, we're embracing tinted moisturizers with SPF, creamy blush, and glossy, hydrated lips. Think of it as the “I just got back from Block Island” glow—natural, fresh, and effortless.

**Hair trends** this summer are soft and touchable. Low-maintenance colors like **sunlit brunette**, **peach blonde**, and **buttery beige** are in high demand, especially with lived-in balayage techniques that grow out beautifully. **Air-dried texture**, **soft waves**, and **wispy bangs** are making a major return, while sleek buns and braided styles are go-to choices for weddings and events.

At VIMA SALON, we're also seeing a huge rise in spray tan and lash services for bridal parties and summer events. Clients love our customized bridal packages that include subtle, natural-looking tans and soft, elegant lash enhancements to keep you glowing all weekend long.

Final Thought

Whether you’re planning a weekend getaway to Cape Cod or a chic summer wedding on the Connecticut shoreline, New England summer style in 2025 is all about clean lines, sun-kissed skin, and polished simplicity. It’s effortless beauty with a timeless twist—just like New England itself. Planning a trip or have an upcoming summer event? Call us today to book an appointment so we can have you looking and feeling your best!